Reportedly, the television channel that will be airing the award show will be fidgeting with the content and putting it up in a way to make it the most spiciest one.
An insider has revealed to a popular daily,
"At a recent award show, Salman Khan walked in much later after Aishwarya Rai Bachchan was given the "Most Iconic Performance of the Year Award" for 'Sarabjit' but the channel will air the show, showing Salman smiling and clapping when she is on stage receiving it. But, he was there to support Ilulia Vantur and nothing else." (sic)
Indeed, channels can do anything for TRP's (Television Rating Points)!
If You are a member of India-forums, Then You can also log in here.