Now, enhance your 'Dilwale' obsession with charm bracelets

Fallen in love with the romance, action and thrill of Shah Rukh Khan and Kajol's forthcoming "Dilwale" through the film's poster and trailer? Now you can flaunt your admiration with a special "Dilwale" heart-shaped charm bracelet.

Silvostyle, creators of exquisite silver jewellery, have associated with Red Chillies Entertainments Pvt. Ltd. to design the memorabilia.

The exclusive bracelet, crafted and cast in 92.5 sterling silver, comes with an exquisitely designed heart-shaped charm that is much in line with the theme of the movie, read a statement.

Adding a touch of exclusivity and authenticity, the limited edition piece is presented in a stylish Silvostyle box, and carries a special card autographed by Bollywood "Baadshah" Shah Rukh himself.

The charms and bracelet will be exclusively available online on Amazon.in, and across all retail outlets of Silvostyle at P. N. Gadgil Jewellers.

Prasad Kapre, CEO and director of Silvostyle, expects a surge in business with the film memorabilia.

"Being in the silver jewellery business, we see an immense growth opportunity for Silvostyle to be associated with a blockbuster like 'Dilwale'. Hollywood and Bollywood have always been great influencers and have set trends right from the advent of the Superhero merchandise, be it watches, clothes, jewellery," Kapra said.

Venky Mysore, CEO, Red Chillies Entertainments Pvt. Ltd, added: "People have many memories and emotions linked to films that have associations in their real lives. Charm bracelets associated with the film, give tangible form to these emotions, and become cherished expressions of all that's meaningful."

The "Dilwale" bracelet will be made available in wrist size of seven inches and will be priced at Rs.2,385 with an option to choose from four additional charms.

Directed by Rohit Shetty, the film features an ensemble cast of stars like Varun Dhawan, Kriti Sanon, Varun Sharma">Varun Sharma, Johnny Lever, Boman Irani and Sanjay Mishra and promises a ride filled with action, adventure, music hoopla, romance and surprises.

"Dilwale", produced by Red Chillies Entertainments Pvt. Ltd. in association with Rohit Shetty Productions, will hit the screens on December 18.

Copyright  IANS

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