Aamir giving up ... so, Shah Rukh then...

After endorsing social promotions like tourism (the overly popular "Atithi Devo Bhava") and election campaign (also endorsed by other Bolly celebrities), Aamir turns down the one against child labour. The state government of Maharashtra needed a credible face to endorse the anti-child labour campaign, and what could be more credible than the Taare Zameen Par director-producer and actor Aamir Khan. But Aamir doesn't think the same way. He thinks that it would "dilute the message of the ads" that he has already committed to.


For the past four months the state ministry for labour had been trying to approach Aamir but due to his schedule and other commitments, the secretary of labour Smt. Kavita Gupta could not get through. Finally when they met and the project was discussed, Aamir showed concerns about the campaign's concept. "He said he's been doing a lot of government interest campaigns and felt that if he spoke on every subject, his credibility would suffer," said the secretary after her meeting with him.


When asked Aamir, he said he has had done "a lot of public service messages" and he now "didn't want to dilute the (message in the) ads" that he had already done "by doing another one."


But hasn't he done tourism and the elections, only? Seems like "a lot" has been redefined to be two!LOL


Anyways, advertising guru, Prahlad Kakkar has agreed to make these ads. He feels that no other celebrity can promote child labour rights better than Aamir.


So, if Aamir is giving up, who then? "I guess we will have to approach Shah Rukh Khan now." is the pragmatic reply from Gupta.


So, who do you think would be a better endorser for child labour rights, Aamir or Shah Rukh? And if it was Aamir... what would you do to convince him to promote this campaign? Child labour rights are important, isn't it??