Main Aur Mrs Khanna: Not a flop!

MAMK, a Diwali time release this year may not have made a benchmark worth vying for at Box Office; but that certainly did nothing to its extraordinary hoarding at DTH, worth 21 crores!

For beginners, DTH stands for 'Direct-to-Home', a relatively newer but definitely fast emerging second platform for movies to release. Main Aur Mrs. Khanna was set to hit BO and DTH simultaneously and while its success at the former was short lived, if any, the profits made via DTH have come as rescue for the project and its team in belated solace.

We can then only assume that the movie just did not rouse enough interest to encourage moviegoers to give it a try, promptly enough, and in person.  Not even on the Diwali weekend, which in part can be a role played by the competition MAMK faced from clashing releases - Blue and All the Best, the same Friday.

DTH, was also used as a parallel platform for several previous movies including What's your Rashee, Kaminey, Rock On, Delhi 6, Jodhaa Akbar and Aa Dekhe Zara. However, Main Aur Mrs. Khanna has set a new record with its gross earnings on this medium, the subscription for which at the moment is a whooping figure approximating 16 million and is expected only to go higher. Director Prem Soni has been heard to be overjoyed at having established such a record.

Gone are the days then, when one would hear of movies celebrating silver or golden jubilee weeks running in halls, or others like Sholay and DDLJ which played in the Mumbai halls for years after their respective release dates.

Copyright 

User Rating  (3 Votes)

Views  4350

Go to top

User Comments

If You are a member of India-forums, Then You can also log in here.