Aamir Khan, 'disappears' in lead up to release of '3Idiots'

In an innovative marketing strategy to promote his upcoming blockbuster film, "3 Idiots", actor-filmmaker Aamir Khan has virtually 'disappeared' and is on the run. Last year around the same time, Aamir had set up a barber shop on the streets of Delhi to promote his last film "Ghajini" which became a roaring success.


And this time, for the next two weeks before the release of "3 Idiots", the actor will be on an adventure trip across the country. The film is releasing on 23rd December by Reliance BIG Pictures.


Nobody will know his whereabouts till he wishes to reveal it himself. Aamir has challenged his fans that he will be in their midst and they will not know about it for the next fortnight.


Directed by Rajkumar Hirani and produced by Vidhu Vinod Chopra, '3 Idiots' stars the most enigmatic and talented star of Indian cinema, Aamir,  alongside Kareena Kapoor, Madhavan, Sharman Joshi and Boman Irani.
 

 

Synopsis


'3 Idiots' is a light-hearted and entertaining journey of two friends [Madhavan and Sharman Joshi] as they embark on a quest for a long lost buddy.  On this journey, they encounter a long forgotten bet, a wedding they must crash, and a funeral that goes impossibly out of control.  As they make their way through the perilous landscape, another journey begins: their inner journey along memory lane and the story of their friend - the irrepressible free-thinker Rancho [Aamir Khan], who in his unique way, touched and changed their lives.  It's a story of their hostel days that swings between Rancho's romance with the spirited Pia [Kareena Kapoor], and his clash with an oppressive mentor, Viru Sahastrabudhhe [Boman Irani]. And then one day, suddenly, Rancho vanished.


'3 Idiots' is a fresh and unique comedy of ideas that is as provocative as it is funny, as wildly entertaining as it is insightful. A laugh-riot that talks about the most important of human pursuits: self-actualization.