Vidya Balan's BOLD video: Watch here

The new video 'Taboo' is a part of Kripya Dhyan De series by ZOOM Studios

https://www.youtube.com/watch?v=01wJQwVAKiQ

ZOOM, one of India's leading entertainment channels, through its latest IP, ZOOM Studios, launched the video 'Taboo' with the intrepid Bollywood actress, Vidya Balan, who talks unabashedly on the most hush-hush topic in the country. The video is a part of 'Kripya Dhyan De', a unique initiative that brings forth the pressing social issues, otherwise confined to individuals or to close door conversations.

The new video, Taboo, featuring the National award-winning actress, Vidya Balan, talks on how Indians consider sex or sex talk a taboo and highlights the irony of India being the most populous country.

Commenting on the video 'Taboo', Vidya Balan said, "It feels funny how inspite of being the most populated country in the world, we still don't talk about sex openly. The idea of Sex is looked down by people because Indian culture wants us to be sexual only in the institution of marriage, for purposes of procreation. But the whole feeling, the joy of intimacy, pleasure and fun is missing. I therefore think it's time to relook at our attitude towards Sex...We must strive for a traditional and yet modern balance for the hypocrisy related to sex to go away and our children to know that; Sex is a feeling, not a taboo."

ZOOM Studios, an IP of ZOOM channel, through its series of videos under 'Kripya Dhyan De'

initiative, invites celebrities to challenge the social taboos by creating inspiring and engaging

original content. The content uses satire, wit, humor and sarcasm laced with everyday language

to confront social taboos with a twist.

The earlier videos in the series of 'Kripya Dhyan De' were done by Rajkumar Rao, Tapasee

Pannu and Sonakshi Sinha. As a part of the series, Sonakshi Sinha spoke about how celebrities

get trolled on Twitter inspite of not posting anything controversial. The series also has Taapsee

Pannu talk about how women are eve teased in the country. These videos are bold, persuasive

and are available on both digital and on-air, as a part of ZOOM Studios.

Watch your favourite Bollywood celebrity, Vidya Balan, talk about the 'Sex Taboo':

https://www.youtube.com/watch?v=01wJQwVAKiQ