Quality of theatres improving, of films going down: SRK

Bollywood superstar Shah Rukh Khan, who inaugurated a new multiplex at a mall, said that with the advancement of technology, the quality of luxurious experience of movie viewing is increasing whereas the quality of cinema is going to the opposite direction.

"Earlier, during my childhood, we used to watch lots of good film in bad theaters. These days, good cinema theaters are overtaking the quality of films now," Shah Rukh told media here.

He added: "Film watching is always experiential. This kind of beautiful, technically advanced theater with 3D, laser projection that offers a good experience to our audience, also encourages us to make good films."

The inauguration took place at the R City mall, Ghatkopar, located in suburban Mumbai, in presence of Siddharth Jain, the director of Inox Group of companies.

With nine screen laser plexes, the 58,000 square feet theater will offer movie goers a luxurious experience with interactive automated box office, interactive menu and LED video wall.

Copyright  IANS

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