'Akira' trailer gathers praises

Comments [ 0 ] By IANS | 08 July 2016 | 2:21pm

Team 'Akira' is loving the positive response coming their way.

The trailer of the film was hugely anticipated by fans as Fox Star Studios crafted a well-planned strategy that integrated Sonakshi's social media following.

Sonakshi took to an impromptu live chat on Facebook where she suddenly released the trailer online, amidst a live audience, read a statement.

The unannounced release of the trailer caused great excitement amongst fans. The total views on YouTube till now are over 6,000,000 already.

The film is directed by A.R. Murugadoss, who had previously directed Sonakshi in the film "Holiday", which was a success at the box office.

"Akira" sees Sonakshi's character coming to Mumbai from Jodhpur, where she gets into a tiff with the goons of the college she enrolls in. The story is about her fight to come out of a case, where the college goons, a corrupt cop played by Anurag Kashyap and another played by Konkona Sen Sharma play crucial components.

Shikha Kapur, Chief Marketing Officer, Fox Star Studios said: " 'Akira' is a special film from Murugadoss and Sonakshi fits into this unique character like a glove, blending raw action effortlessly with depth of emotion."

She added, "With the slew of digital activities that we planned around the trailer launch, coupled with some precise strategic planning, we are thrilled that the trailer has evoked such a positive response with audiences."

"Akira" releases on September 2.

Copyright IANS

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