Jack Daniel's launches whiskey to celebrate Sinatra centennial

New Delhi, Dec 11 (IANS) Jack Daniel's Distillery has announced the launch of Jack Daniel's Sinatra Century in India, the brand's latest collaboration with the Sinatra family to celebrate the centennial of legendary singer Frank Sinatra.

This one-time, limited release will be available exclusively at the Mumbai and Delhi duty-free shops from this month.

Only 100 barrels are being made available globally in individually numbered bottles.

The relationship between Frank Sinatra and Jack Daniel's is legendary, and one that still holds strong to this day.

First recommended by friend Jackie Gleason, the Tennessee Whiskey quickly became Frank Sinatra's signature drink. During performances, he kept a glass of Jack Daniel's on a nearby stool on stage.

It was his drink of choice at bars in his favourite cities, Las Vegas, Palm Springs, Chicago, Miami and New York.

Master distiller Jeff Arnett created Sinatra Century through the careful selection of specially crafted barrels.

Tasting his custom selections with the Sinatra family, he sought a bold, refined flavour that is befitting Sinatra's legacy.

"At the Jack Daniel's Distillery in Lynchburg, we worked very hard to achieve a special flavour and aroma for Sinatra Century in order to give Frank a proper 100th birthday gift," Arnett said in a statement.

"This meant working with the people who knew him the most, his family, and honouring the legacy that he has shaped with our brand. We have created a product that we know the public will love just as much as Frank did," he added.

Frank Sinatra's son Frank Sinatra, Jr. said: "Sinatra Century is a fitting tribute to dad and the perfect way to mark his centenary in December. Jack Daniel's was dad's drink of choice, whether entertaining friends, or making new acquaintances."

"Therefore, it only seems right that we raise a toast of Sinatra Century to the musical legend as we celebrate what would have been his 100th birthday this year."

Each exclusive bottle of the whiskey will be enclosed in a luxury gift box inspired by the legendary singer's signature style.

Additionally, the set will also offer a selection of previously unreleased Sinatra track, entitled "Sinatra live at the sands in 1966", to accompany the specially designed bottle.

Copyright  IANS

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