Director Sanjay Leela Bhansali's upcoming historical romance
film "Bajirao Mastani" will be released on 18th December.
In an attempt for a distinguished promotional strategy, the marketing team
along with Eros Now has come up with an animated web series named "Blazing
Bajirao" to get the audience well acquainted with life and history of lead
characters Bajirao- Mastani.
The launch of the web series will be followed with the launch
of Blazing Bajirao game which focuses on Bajirao Peshwa's hunt for epic love
and glory.
On the eve of its launch, actor Ranveer Singh who appeared to
be in complete unique attire as of a Peshwa unveiled the 6 foot tall life size
figurine of "Bajirao Mastani". The actor who was pretty amazed with
his figurine as 'Bajirao' shared about its web series.
He says, Blazing Bajirao is an attempt to tell our young
audiences about the legend of Peshwa Bajirao. Bajirao was a master strategist
and a warrior and this web series highlights the various facets of his
personality and the skills he possessed. Blazing Bajirao gives you
important historical nuggets on him, but in a cool, creative and engaging
way."
Bajirao's figurine will be placed at all leading
multiplexes so that the audience would have the privilege to click a selfie
with it.The actor also launched the poster and a T-shirt of its digital series.
Ranveer was accompanied by Mr. Rishika Lulla Singh (CEO-Eros
Digital) at the event. He shared the idea behind launching the animated series
Blazing Bajirao' and its figurine. He says, the idea was developed by our
creative team to build a curiosity among the audience. We tried taking the
traditional marketing method to a new level. Today, as we release the 1st episode
of Blazing Bajirao, every Friday our audience will get to see a new episode of
the web series on our YouTube handle Eros Now' ".
Well, it's quite clear that Ranveer is really working hard to
make Bajirao Mastani, a grand success.
We wish the actor all the best for his endeavor.
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