YepMe.com Signs Rhea Chakraborty As Brand Ambassador

Rhea Chakraborty has just been signed on by YepMe.com, one of India's premium fashion e-commerce sites, as their brand ambassador. A former MTV VJ, Rhea made her Bollywood debut with the sleeper hit 'Mere Dad Ki Maruti' produced by YRF's Youth Films Division, Y-Films and stars in Y-Films' next, bank heist comedy 'Bank-Chor' with Riteish Deshmukh and Vivek Oberoi.

Rhea headlines YepMe.com's new brand campaign that was launched during the ICC Cricket World Cup. The tongue-in-cheek and quirky campaign has Rhea giving a 'fresh' take on some of the 'same old' lines people say, be it Shopaholics, Fashion Designers, Actresses or Moms of Single Girls. She's the face of 'Fresh' in the campaign, which features a series of 10 videos and outlines the brand philosophy of 'Fresh Fashion, Fresh Look'.

Says Anand Jadhav, President, YepMe.com, "Rhea is one of the most exciting young actors in the film industry right now. She's a face to watch and a talent who's on the cusp of breaking out into the big league. We are delighted to welcome Rhea on board as the YepMe.com brand ambassador as it's a great fit with the brand promise of delivering a fresh look with fresh fashion constantly. We are also thrilled with our first major collaboration with YRF and look forward to a long association with them."

Adds Rhea, "It's a privilege to be the face of such a fantastic young brand like YepMe.com. As an actor, you are always looking for the opportunity to do something new and exciting and YepMe.com's new campaign provided just that."

The campaign is live across platforms and taps into the popular internet format of memes,*Stuff my dad says* and has already opened to great feedback.

Copyright 

User Rating  (0 Votes)

Views  2226

Go to top

User Comments

If You are a member of India-forums, Then You can also log in here.