'Cocktail' has promoted itself: producer

Comments [ 2 ] By IANS | 11 July 2012 | 2:37pm

co-producer dinesh vijan

Many feel that there is a similarity between "Love Aaj Kal" and forthcoming movie "Cocktail", but co-producer Dinesh Vijan denies it, saying that to ensure that the film has an individual identity, they opted for online medium to introduce it.

"We wanted the film to get its own identity and we went online in a big way. Our trailers went viral. The trailer caught on and the music has done well, which has worked in our favour and the film has promoted itself," Vijan, who co-owns Illuminati Films with Saif Ali Khan, told IANS.

Even though both films are love stories, they have nothing in common except for the team.

"Someone recommended that these days all the sequels are doing so well, so why don't you call it 'Love Aaj Kal 2', so you will get a big opening. But I feel that there is no similarity. The only way you can call 'Cocktail' a 'Love Aaj-Kal' is because it is an 'aaj kal ki love story'. Other than that there is nothing similar," he told IANS.

Imtiaz Ali directed "Love Aaj kal" was a modern-day love story told through the relationship between Saif and Deepika Padukone. Director Homi Adajania roped in the same lead pair along with debutant Diana Penty for his triangular love saga "Cocktail".

Written by Imtiaz, the film, releasing Friday, also has Boman Irani and Dimple Kapadia.

"The team is same. But they have come together to tell a different story," said Vijan.

Copyright IANS

User Rating (4 Votes)