Deepika Padukone endorses fairness cream

Comments [ 20 ] By India-Forums.com Staff | 08 December 2009 | 7:07pm

Bollywood actress Deepika Padukone has become the brand ambassador of Johnson & Johnson's new fairness cream and says Neutrogena Fine Fairness cream is a multi-purpose product.

'It's not about using a product and suddenly becoming fair. The fairness creams are used to even out your skin tone and protect your skin from pigmentation due to harsh sunlight. You get a sort of inner glow in your skin,' Deepika said at the launch Monday.

'Fortunately, I am blessed with good skin, so my skin care regime doesn't change from summer to winter but apart from this I think that having a balanced meal, leading a healthy lifestyle and drinking lots of water shows its magic,' she added.

Tina Mistry, vice-president-marketing of Johnson & Johnson, says though the product targets women, it will be equally effective for men as well.

'All the products will be suitable for both men and women, but this particular range is primarily for women,' said Mistry.

The Neutrogena range of Johnson & Johnson -- a more than a 120-year-old brand -- includes fairness cream, lotion, toner, essence and mask.

Copyright IANS

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Date: 12/9/2009 3:11:31 PM-Yamz-
Aww sweet! Love u Deepika..exactly! shes blessed with beautiful skin! shes gawjuss!
Date: 12/9/2009 12:54:25 PM...Aphrodite...
I agree...believe it or not fairness creams aren't always about being fair. My aunt has severe hyper pigmentation from the sun in India and fairness creams help balance the colour of skin out.
I'm actually glad they got Deepika instead of someone like Katrina to endorse the product. Her skintone is more realistic than say someone like Katrina endorsing the product. There are no false hopes.
Date: 12/9/2009 11:20:55 AMblueash
she herself is soo dark wht is she promoting
Date: 12/9/2009 6:38:32 AMsunaina02
Fairness creams should be banned
Date: 12/8/2009 9:57:17 PMadonis420
Does Deepika use the fairness cream?., If she does then can
we see the Photos of the result 'Before and After' and if the result is good then i will buy that cream for my Alsatian bitch whose face is a little bit dark...LOL.!
Date: 12/8/2009 8:48:33 PMJess.
i agree wtih the thought that everyone should be happy with their skin color. BUT there are people who just want to be fair (or trying to lose their tan) and i think that if they wanna be fair, they should have a way. No one likes the fact that there is fairness cream, but i think theres nothing wrong with it...my cousin is tannish and she HATES her color. Its not even about being dark..she just doesnt like her color. So if she wants to, she should be able to buy fairness cream. Kinda like tanning. Fair people should be happy with skin color but then why do they tan? Its practically the same thing.
Date: 12/8/2009 8:38:07 PMlayna
well that's really disappointing, but i guess business is business hai na Deepika-ji?! and by the way fairness cream is not supposed to make you fair suddenly but making fair is anyway the purpose Madam.khair best of luck
Date: 12/8/2009 8:30:14 PMcooks09
wow so much hypocracy..... most of people don't approve of fairness cream and then commenting about her darkness ......
Date: 12/8/2009 6:37:19 PMbmtdloverr2050
lmaooo
aha iz dis lyke suppose to be a insult or a joke haha cuz itz hilariouss foosho darrky endorsinq fairness cream aha dhatz funny no offence to any1 jus sayinqq..she culd of endorssed sumthinq else den fairness cream lmaoo... c(=
Date: 12/8/2009 4:56:24 PMlovely_lady
uh..she's not really that fair tho..