Reliance Entertainment's Big Synergy Strengthens Its Fiction Team

 

Anil D. Ambani led Reliance Entertainment's Big Synergy reaffirmed its commitment to producing path-breaking fiction content across Broadcast & OTT platforms and further strengthened its creative team with the appointment of Salil Arunkumar Sand as Senior Creative Director.

 

With over two decades of experience in writing, directing and creating some of Indian television's highest rated and impactful Fiction and Non-Fiction shows, Salil will be based at the company's Mumbai office. 

Some of the shows in which he demonstrated his creative prowess, that millions of viewers have enjoyed over the years, include Indian Idol, Jassi Jaise Koi Nahin, Kyunki Saas Bhi Kabhi Bahu Thi, Kahin Toh Hoga, Khamoshiyaan and Boogie Woogie.  

 

Rajiv Bakshi, CEO of Reliance Entertainment's Big Synergy shared, "We are steadfast in our commitment to invest in the development and production of entertaining content and formats across fiction, non-fiction, and factual genres, and enable Omni-platform consumption.

 

Elated on joining Big Synergy, Salil said, "I am focussed to utilize my experience in creating successful content for Big Synergy's clients in national and regional markets. 

 

In the past, Salil has worked with leading media companies including Zee Entertainment, Sony, Star and Balaji Telefilms.